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THE SYNC UP

We're syncing you up with the latest news, tips, interviews, and stories from the world of marketing and sales enablement.

By Robert Kriner April 2, 2025
In the spring of 2022, the Metaverse was gearing up to change the landscape of the Internet. For marketers, the opportunities for brand expansion seemed endless. A few months later, it all faded away.
A book cover that says ai + expertise = growth
By Robert Kriner March 28, 2025
Today, we are excited to release our spring eBook, AI + Expertise = Growth. We've compiled over 15 pages of insights on how to leverage AI to enhance your sales and marketing strategies. We cover the funnel from top to bottom: AI influences on digital marketing How AI can help create better content Where AI can be leveraged to help score and segment leads Tools that incorporate AI that can streamline your proposal and RFP processes How AI cab assist with your sales forecasting Plus, we go over some of the common pitfalls that companies find themselves in when utilizing AI and how you can avoid them. This isn’t another AI hype piece—it’s a practical, no-BS guide to using AI to make your sales and marketing more efficient and effective. Whether you’re a small business owner looking for an edge or a corporate pro trying to stay ahead, this guide gives you the roadmap to AI-powered success. Grab your copy today!
By Robert Kriner March 25, 2025
Strategic HealthTech marketing and sales start with knowing your market and ideal customer. These elements are the prescription for the perfect strategy—no WebMD diagnosis required. 
By Robert Kriner March 22, 2025
If you want to grow your business twice as fast, you need two things working in sync: sales operations and digital marketing.
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