GTM & Product Marketing Leadership
GTM Leadership, Proven Across$65M+ in Combined Revenue
GTM, product marketing, and revenue leadership
for B2B technology companies.
I've spent 15+ years building GTM functions and product marketing organizations from the ground up — most recently leading GTM transformation across a $45M+ ARR portfolio and scaling a PE-backed company to a $20M exit. Today I run Sync Strategic, working as a fractional CMO and GTM leader for select companies.
GTM Leadership•Product Marketing•Growth Strategy•Fractional CMO
Growth problems rarely happen in a flood.
They happen in tiny leaks.
The strategy isn't clear. The message isn't connecting. Marketing is creating activity without enough pipeline. Sales is working opportunities without a clear connection to the broader growth strategy.
The strategy isn't clear.
You know what you're selling, but you're not always clear on who needs it most, why they should care, or where the business should focus its resources.
The message isn't connecting.
Your team understands the product, but the market doesn't always understand the problem you solve, the value you create, or why you're different.
Marketing and sales aren't aligned.
Marketing is focused on generating leads while sales is focused on closing deals, without a shared understanding of the buyer, the message, or what makes an opportunity worth pursuing.
Activity isn't translating into growth.
More campaigns, content, meetings, and data don't necessarily create more revenue. The work has to connect to the business outcomes that matter.
The problem isn't that you're not doing enough.
It's that the pieces aren't working together.
That's the gap I've spent 15+ years closing — bringing strategy, positioning, marketing, sales, and growth into alignment so leadership teams can focus on the opportunities that actually matter.
Results, Not Just Experience.
Fifteen-plus years building GTM and product marketing organizations for B2B technology companies. Here's what that's produced.
Ativion | Unifyr | Netop
$8M
In open pipeline across a $45M+ combined-ARR portfolio.
Com Laude
45%
Faster RFP response, on the way to a $20M ARR exit.
Corsearch
$75K → $550K+
Product line growth in two years.
KPMG
25%
Faster feature delivery via Agile/SCRUM.
Recent Thinking
Writing on GTM, Product Marketing, and Growth
Notes on what's actually working in go-to-market right now.
AI Didn't Change Your GTM Motion. It Just Made It Faster.
Most PE-backed operators say they've added AI to GTM. Most just made the same broken motion move quicker. Here's the difference between faster and different.
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Why Sales and Marketing Alignment Actually Drives Revenue Growth
Most GTM teams talk about sales and marketing alignment. Few build it. Here's what actually changes when the two functions run as one system, and where AI fits.
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Product Marketing vs. Brand Marketing: How They Power Your Go-to-Market Strategy
Knowing the differences between product marketing and brand marketing can make all the difference in your go-to-market strategy. On one side you have Product Marketing, laser-focused on features, messaging, and conversions. On the other you have Brand Marketing, crafting the narrative, building trust, and playing the long game. In this post we break down the differences, the overlaps, and how these two can align for better go-to-market results.
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